If you have ever heard the expression “if you’re speaking to everyone, you’re speaking to no one” you can see the importance of honing your specialty and differentiating yourself.
Your Northstar should be about cultivating your distinct difference so you are memorable to the people you want as clients.
The good news is you can shape this with your marketing by designing your marketing to match your niche. When we say design we mean everything from ideation to aesthetics.
Here are 5 Examples of Quality Content for Better Leads.
The moral of the story? If you want quality leads that are aligned with your dream client, start with your marketing.
If you’re unsure of your niche we have a one-on-one service to help nail – down the client profile that feels right for you, and together we reignite your marketing positioning so you begin ushering in project inquiries from the right people. Get In Touch.