The Heather Co x IDMC

the brief

The Heather Co came to IDMC looking for help reaching a new audience, growing their email list, and ultimately booking more clients. We worked with them to drill down to discover what offer they wanted to share with their potential clients. We helped them build a sales funnel that took prospects from discovery to a downloadable guide to an email sequence that introduced them to their custom-made offer — Livability by The Heather Co, a personalized consultation.


The Heather Co.


9 months


coaching + Marketing

design direction:

high end home decor & decorating services

the results

50% ⇡

increase in incoming inquiries 


immediate revenue infusion


revenue from upselling services

“Wendy was quick to find opportunities I was overlooking and establish a workable plan to explore them. I am so thankful to have her brilliant mind on my team!” 

– Heather Draper

looking for the same results?

Are you ready to create a highly desirable promotional offer and build an email list packed with high-quality leads who’re primed for your offer? Are you ready to need a wait-list because you’re the only designer people want to work with? Then you’re ready for the Followers to Subscribers coaching intensive.