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The Heather Co x IDMC

the brief

Heather at The Heather Co. came to IDMC looking for help to reach a new audience, grow their email list, and ultimately book more clients. Together we designed a sales funnel and offer presentation that introduced a custom-made service offering — Ask An Interior Design Expert Consultation.


The Heather Co.


9 months


coaching + Marketing

design direction:

high end home decor & decorating services

the results

50% ⇡

increase in incoming inquiries 


immediate revenue infusion


revenue from upselling services

“Wendy was quick to find opportunities I was overlooking and establish a workable plan to explore them. I am so thankful to have her brilliant mind on my team!” 

– Heather Draper

looking for results of your own?

Are you ready to create a highly desirable offer presentation and build an email list packed with high-quality leads who’re primed for your offer? Are you ready to need a wait-list because you’re the only designer people want to work with? Then you’re ready for the Money Making Offer Presentations.

Interior Design Master Class

oh hey!

Let's Get Creative

As we approach the holiday season, businesses are getting ready to launch offers, special sales, and make an impact online. ​​​​​​​​

Even if you have no plans to run a special offer presentation, the holiday season is the perfect time to build your brand reputation, increase trust with your current audience, and grow your audience through exciting holiday-themed campaigns and unique experiences.​​​​​​​​