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Apex Custom Fabrication x IDMC

the brief

Apex Custom Fabrication and IDMC have been working together for years. They came to us for a brand makeover so they can capture a larger market share of Toronto interior designers. We created a Vision & Strategy, and quickly began implementing a new marketing plan. Within months, they had a new website, a fresh Instagram position, and several net new opportunities. Years later, they continue to welcome new clients to their portfolio — and new faces to their Instagram channel.

client:

Apex custom Fabrication

timeline:

ongoing

type:

Instagram Management

design direction:

polished modern

the results

3000+

new faces and climbing

20+%

$ growth year after year

“

“The V & S helped clarify where we wanted to be and the projects we needed to focus on to lift our business. We continue to work with Wendy to raise our brand in the industry. “

— Moe Darwish

the portfolio

looking for the same results?

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  • I’m hearing from others in their 40’s who are struggling. The thought of looking professional / unprofessional has them stifling in silence.​​​​​​​​ ​​​​​​​​ So… I’m sharing with you → WE CAN be Professional and Playful, wear Heels and Sneakers, dress Casually and Dressy - and be a legitimate business. ​​​​​​​​ ​​​​​​​​ The key is showing up as you are feeling like your best self & it will appeal to the people that are right for you. ​​​​​​​​ ​​​​​​​​ I can’t help but think that if we want our clients to show up as they are, then we need to spearhead the action. How do you feel about this? Let me know in the comments.
  • Maybe your next client will come from Instagram, but chances are they won’t. Before you come at me, let me explain. ​​​​​​​​For high-ticket service offerings there’s usually more warming aka nurturing required to set up the opportunity for a sale. Nurture is the phase in between Attract & Covert. It goes like this: Attract → Nurture → Convert. Your email list, we call this your VIP list, is where nurturing the relationship happens in a big way. Our goal here is to build deep trust so when you put an offer in front of them they buy. Creating and nurturing your list is included in our Marketing offerings. Get in touch if you’re ready cultivate your very own VIP list and nurture them to saying YES with you. Link in bio.
  • It’s time to pull back the curtain and use what you think is behind the scenes as content. If you simply document aka video what you’re already doing, you’ll find it easier to create content. This isn’t a new strategy, we’re simply giving you ideas for how you can make it work for you. This method is great for so many reasons!! What I love the most is that you can use the video to inform your audience of what they can expect when working with you. Here are 10 video ideas for you and your team to capture ↓ - gathering project inspiration - creating concept boards - specifying product samples - collaborating with your team - preparing concept & design presentations - face - to - face client meetings - visiting projects on - site - overseeing furniture installs - styling decorative items on reveal days - preparing for photoshoots Want to know the hidden beauty in this? No more waiting for photoshoots! Capture the effort while it’s happening - and you got content for marketing. 😊 Hope this is helpful.
  • Does posting to Instagram have you feeling frustrated? Grab our Instagram Blueprint. The guide will give you a monthly outline for what to plan and publish to spark conversations with your audience. Use the link in our bio and click the Freebie button to grab it. Photography by @simplycurateco
  • You don’t have to create content. You just have to decide it’s important, and hire a marketer who can do it for you. You’re invited to take off your marketing hat because you deserve to enjoy the type of life you’ve worked so hard to get without all the labouring. Get in Touch. We would love to help you create content!
  • We look for ways to spark new conversations with your audience. ​​​​​​​​ ​​​​​​​​ Our client completed a beautiful kitchen remodel and we planned the photography shot list together. Doing this allowed us to see the space from a different lens than designer. We want you to optimize your photoshoots so you have plenty of content and stories to share.​​​​​​​​ ​​​​​​​​ Tell us about your upcoming photoshoots to see how we can help you get more out of your session!
  • It's Thursday which means I'll be spending my day putting the final edits on client content calendars. I couldn't be more excited because that means we get to share expert advice on all things design & design services with client audiences.​​​​​​​​ ​​​​​​​​ We're spurring on Spring in so many delightful ways for audiences, it's going to be so good!
  • I’m hearing from others in their 40’s who are struggling. The thought of looking professional / unprofessional has them stifling in silence.​​​​​​​​ ​​​​​​​​ So… I’m sharing with you → WE CAN be Professional and Playful, wear Heels and Sneakers, dress Casually and Dressy - and be a legitimate business. ​​​​​​​​ ​​​​​​​​ The key is showing up as you are feeling like your best self & it will appeal to the people that are right for you. ​​​​​​​​ ​​​​​​​​ I can’t help but think that if we want our clients to show up as they are, then we need to spearhead the action. How do you feel about this? Let me know in the comments.
  • Maybe your next client will come from Instagram, but chances are they won’t. Before you come at me, let me explain. ​​​​​​​​For high-ticket service offerings there’s usually more warming aka nurturing required to set up the opportunity for a sale. Nurture is the phase in between Attract & Covert. It goes like this: Attract → Nurture → Convert. Your email list, we call this your VIP list, is where nurturing the relationship happens in a big way. Our goal here is to build deep trust so when you put an offer in front of them they buy. Creating and nurturing your list is included in our Marketing offerings. Get in touch if you’re ready cultivate your very own VIP list and nurture them to saying YES with you. Link in bio.
  • Does posting to Instagram have you feeling frustrated? Grab our Instagram Blueprint. The guide will give you a monthly outline for what to plan and publish to spark conversations with your audience. Use the link in our bio and click the Freebie button to grab it. Photography by @simplycurateco

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